Landing Page
Landing Page Production
Esolab Inc. builds landing pages that turn traffic from ads and campaigns into results. We can handle everything from deciding who the page is for, what it says and what visitors should do next, to structure and copywriting, design, sign-up forms, GA4 and other analytics, and improvements after launch.
ABOUT
What is a landing page?
A landing page is a single long page that leads visitors arriving from ads, social media or a QR code on a flyer to one action, such as signing up, booking, buying or getting in touch. It is kept separate from your main website, which introduces your company broadly, and focuses on one message.
When a landing page makes sense
- You need a destination for search ads or social media ads
- You are launching a new product or service, or running a limited-time campaign
- You want sign-ups for trials, information sessions or events
- You want job applications or app downloads
POINT
How we build landing pages that work
STRUCTURE & COPY
Structure and copy
The first screen (above the fold) should make clear whose problem you solve and how. After that, the page answers visitors' questions in order: why choose you, what is included and what it costs, common questions, and the sign-up. Matching the page headline to your ad copy matters too.
FORM
Sign-up form
We keep only the fields you really need and make the form easy to fill in on a smartphone. We also set up an automatic reply to the sender and protection against spam submissions.
ANALYTICS
Analytics (GA4 and more)
We set up Google Analytics (GA4) so that completed form submissions are tracked as key events. Tagging each ad's URL with UTM parameters lets you compare which ads bring in sign-ups. Our own website tracks completed form submissions in GA4 in the same way.
SPEED
Page speed
Most visitors from ads are on smartphones and leave if a page is slow to appear. We serve images at the right size and format and avoid loading scripts the page does not need, so the landing page stays light.
A/B TEST
A/B testing and improvement
A landing page is not finished at launch; it improves as you watch the numbers. An A/B test compares two versions that differ in just one element, such as the headline or the button text. While visits and sign-ups are still few, you cannot tell whether a difference is real or chance, so we recommend fixing the big issues first based on your analytics, then testing once the numbers are large enough.
STRUCTURE
A typical landing page structure
| First view | Who it is for and what it is, the main benefit, and a sign-up button |
|---|---|
| Problems | Put the visitor's problem into words so they feel the page is about them |
| Solution and features | What changes with your product or service, and why people choose you over others |
| Track record and testimonials | Achievements you can state as fact, and testimonials you have permission to publish |
| What is included and pricing | What the offer includes and what it costs, plus any campaign deadline or conditions |
| Steps | What happens from sign-up to use |
| FAQ | Answers to concerns visitors have before signing up |
| Sign-up form | An easy-to-use form and clear guidance after submission |
WORKS
Landing page and campaign site projects
Special site for the BrainTQ brain-training app
A single page that shows the app's fun and features and leads to downloads on the App Store and Google Play (Japanese and English)
PRICE
Pricing guide
Prices depend on the length of the page and whether you provide the text and photos. Quotes are free.
- Landing page
- From ¥100,000
- Banner designVaries by size
- Landing page bannerFrom ¥10,000
- On-location photography (3 hours)
- ¥30,000
- Analytics setup, A/B testing and post-launch improvements
- Free quote
All prices exclude tax. Server and domain costs and advertising spend are separate. Travel costs are charged at cost outside Osaka city. See the Pricing page for all our rates.
FAQ
Frequently asked questions
Should I build a landing page or a website?
A website suits introducing your company broadly; a landing page suits collecting sign-ups for one product or campaign. If you already have a website, a common approach is to add a landing page as the destination for your ads.
Can you help if I do not have any copy yet?
Yes. We ask about your product or service and the questions customers often ask, then propose the structure and copy.
Can you match the page to my ad copy?
Yes. Tell us the headlines and text of your ads and the search terms you are targeting, and we will align the landing page headline and first screen with them.
Can the landing page be part of my current website?
Yes. It can be a page within your current website or live at a separate URL. We recommend the option that makes analytics and updates easiest for you.
Can I change the copy or run A/B tests after launch?
Yes. Talk to us about changing headlines or button text, comparing two versions and so on while looking at your numbers.
Can you also take photos and videos?
Yes. Our own photographer shoots your products, premises and staff, and we also offer video shooting and editing.
SERVICE
Related services
Web Production
Pricing, production plans and websites by industry
Website Renewal
Rebuild your site without losing search rankings or email
E-commerce Website Production
From Shopify and BASE to fully custom builds
Graphic Design
Banners, flyers, logos and more to match your landing page